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Puffling

Help your child fall in love with reading.

We’re developing a story box with 2–3 carefully selected children’s books, hands-on materials that bring them to life, and Puffling app activities personalized to your child and your day.

  • 2–3 carefully chosen books
  • Story-inspired activities
  • Personalized for your family
Early concept of an open Puffling box with sample activity materials
Early concept for ages 3–5 — book selection, age grade, final box, and contents may change.

Read it. Live it. Love it.

Each themed box begins with books worth returning to, then carries the characters, ideas, and questions into hands-on play.

Meet the stories

Discover 2–3 children’s books selected around one theme, with exact titles shared before ordering opens.

Early Puffling story-box concept with sample materials arranged inside

Bring them to life

Use the included materials to build, create, pretend, and keep exploring after the last page.

Early concept of story-inspired materials beside the Puffling companion app

Make it yours

The Puffling app adapts story-inspired ideas to your child’s interests, your available time, and the amount of mess you can handle.

Early concept of a child extending a story through hands-on play

Product and interface imagery in this preview predates the reading-first concept; final books, contents, and app integration may change.

One story. A plan that fits today.

Tell Puffling about your child and the day you’re having. The app turns the box’s theme into ideas that fit your time, setting, interests, and appetite for mess.

10 minutes Low mess Two kids Retell & create
Try the app free
Concept scene connecting Puffling play materials with the companion app
Early app-and-box concept — final reading experience and integration may change.

Reading shouldn’t feel like a race.

Only 40% of U.S. children ages 0–5 were read to every day by a family member in 2022–2023. The answer isn’t more pressure. It’s making books easier to choose, more inviting to share, and worth reopening tomorrow.

Books worth another read

We’re selecting for language, illustration, child engagement, representation, and the kind of detail that rewards rereading.

Conversation that keeps going

Questions, retelling, and pretend play invite children to stay with the people, words, and ideas they meet in a story.

Play after the last page

Included materials turn the theme into something children can build, make, act out, and revisit in their own way.

Source: 2022–2023 National Survey of Children’s Health, pooled U.S. estimate. Reading frequency describes family-reported days in the prior week. Read the evidence and caveats.

Early concept of a child extending a story through hands-on play
Story-inspired play concept — final books, activities, age grade, and contents are still being evaluated.

Made by parents who know good intentions aren’t enough.

Puffling founder Laura Cavanagh with her children

“I had 200 saved activity ideas and two kids screaming at my feet.”

Read our story